Bullying Alternative Advertising Campaign

This concept is ultimately supposed to be the size of a billboard and placed in public places for viewers to be able to interact with the piece. The objective to to have these sticky notes that spell out the word “BULLY”. On each of the sticky notes, there would be facts and statistics about bullying that would inform people about this relevant issue within our society. The viewers would go up up, pick the sticky notes off, learn about the issue and place the notes over to the right. Bully would disappear and Love would be created.