Shop Small Chicago

This is an advertising campaign for shopping local in Chicago. The deliverables were the Shop Local Chicago logo, posters, social media images, public transit ads, and flyers. This was created while freelancing for Lowercase Productions.

Client: Shop Small, American Express, City of Chicago

Services: Conception, Design, Art Direction, Production

1. PROCESS

We first created the concepts for the logo and branding of the event. Below are explorations of typography and logo sketches.

2. Finalizing Logo Elements

We went through rounds of edits and decided on the best typeface, colors, and logo. I created the digital version of the logo in color and in grayscale. Here is the final product.

3. Final Stages

Next we created story boards and sketches of possible concepts for the advertisements. We went through rounds of edits and these are some of the final deliverables.