1. Campaign Overview | Fall and Winter
Our objective was to build deliverables using the Amazing Campaign into social, digital display banners, print, and OOH for Fall and Winter.
During this campaign, we created concepts for each of these deliverables that would entice our target markets to travel to Illinois. We went through several rounds of iterations internally and with the clients to create the best work we could. Our team consisted of me (senior designer), creative directors, copy writers, animators, producers, etc. The following work is the result of our hard work.
2. Social Cinemagraphs
These assets were formatted for use in Paid Media posts in Facebook, Instagram and Pinterest
These posts were created as a fun way to bring life to static images and bring movement to the social posts that would attract attention from our target audiences. These following examples are just a few of the concepts we created.
3. Social Videos
These assets were formatted for use in Paid Media posts in Facebook, Instagram and Pinterest
These posts are other ways of using video in our social posts. We created boomerangs, GIFs, and frame animations in Photoshop for these.
4. Digital Display Banners
These are digital banners that were built out in all banner sizes beyond the two sizes shown below
These banners started out as static banners. Then we worked with an in house developer who created the HTML5 animations to bring the banners to life. The following are just 6 of the options that were created.
4. OOH
We created OOH pieces for international and domestic audiences
These creations vary from bus shelters, super bus shelters, London taxi wraps, Germany train wrap, digital billboards, etc.
4. Print
We created print pieces that were published in many publications domestically and internationally
The example below is a print ad that we created for the U.S. debut of the Lightscape show at the Chicago Botanic Gardens this past holiday season.
